ARC11 Academy · Built by a contractor · For business owners who are done paying agencies

Your business.
Online.
Built with
AI.

I built ARC11's entire digital presence using AI — as a vegetation contractor in regional WA. No agency. No developer. No marketing degree. Now I teach trade business owners and company leaders to do exactly the same thing.

$0
Agency fees
paid to build ARC11
8+
SEO pages
built with AI
$497
Self-paced
course
$15K
Enterprise
program
The story behind ARC11 Academy

I needed a website.
I couldn't justify
$5,000 to an agency.

So I built it myself — using AI tools, code generation, and a lot of trial and error. The result was a professional, high-converting website with SEO pages for every location we service, Google Business Profile, Search Console, Analytics — the whole thing.

Total cost: almost nothing. Time: a few weeks of evenings. The site now ranks on Google for steep slope mowing across the Great Southern and Southwest WA and generates enquiries without me doing anything.

If I can do it running a remote-controlled vegetation control business in regional WA — you can do it running yours. And if your business is bigger, I can work with your team to build the same capability inside your organisation.

"I'm not a developer. I'm not a marketer. I'm a contractor who figured out that AI can do in hours what agencies charge thousands for — and I built a complete digital presence for my own business to prove it."

— Founder, ARC11 Vegetation Control & ARC11 Academy · Great Southern WA

What I built for ARC11
  • Full website — dark, professional, conversion-focused
  • 8 SEO location pages — ranking for local searches
  • Google Business Profile — on the map, getting calls
  • Google Search Console & Analytics — tracking everything
  • Lead capture calculator — 4-step site assessment tool
  • Privacy policy & terms — legally compliant
Free · Takes 2 minutes
Is your business
invisible online?
Take the free AI Readiness Quiz — find out exactly where your business stands and what's costing you leads right now. Works for trade businesses and larger companies alike.
Start Free Quiz →
For trade & agricultural business owners

Build your digital
presence yourself.
No agency needed.

Start here · Free
AI Readiness Quiz
$0 / free
12 questions. 2 minutes. Find out exactly where your business stands online and what's costing you leads right now. Instant results, no account required.
Self-paced
The Trade Digital Playbook
$497 / one time
The complete step-by-step system for building your trade business online using AI. Work at your own pace. Exactly what I built for ARC11 — brand, website, SEO, Google setup, lead capture.
Premium
Live cohort · 6 weeks
Build It Together
$2,497 / per person
Small group of trade owners building together with me every week. Max 10 per cohort. You finish with a live, working website — guaranteed.
For company leaders & executives
Enterprise
AI Digital Transformation Program
Your team.
AI-enabled.
In 6 weeks.

For $5M–$50M businesses in construction, civil, agricultural, and service industries. We work directly with your team — building your digital presence, AI systems, and internal capability so you own it long term.

Assessment
$4,997
Done With You
$12,500
Ongoing Strategy
$5,000/mo
View Enterprise Program
  • AI Readiness Assessment — 2 week deep dive into your business
  • Digital presence build — website, SEO, Google setup
  • Team training — your people learn to use AI
  • AI systems setup — automation and workflow
  • Ongoing strategy — monthly retainer available
  • You own everything — no lock-in, no agency dependency
Course content

Six modules.
One complete
system.

Every module is built around what I actually did for ARC11 — not theory, not generic advice. The exact process, the exact tools, the exact sequence.

Module 01
Brand & Positioning
Define what makes your business different. Build a brand identity that looks professional and positions you as a specialist — not just another contractor.
Module 02
Build Your Website With AI
Use AI tools to build a complete, professional website — without coding or a developer. Design, pages, photos, and copy all covered step by step.
Module 03
SEO Pages for Your Location
Build location-specific pages that get your business found on Google. The ARC11 site has 8 of these — you'll learn to build as many as you need.
Module 04
Google Business Profile
Get on Google Maps and in local search results. Set up and optimise your profile so you appear when people search for your services nearby.
Module 05
Search Console & Analytics
Connect Google's tools so you can see exactly how people find you, what's working, and where to focus your effort.
Module 06
Lead Capture & Conversion
Turn visitors into enquiries. Build forms, calculators, and CTAs that convert — including the 4-step calculator built for ARC11 that generates leads on autopilot.
What AI makes possible
$0k
Agency fees
ARC11's entire digital presence built without paying a single agency or developer.
6wk
To a live website
From blank page to fully live, SEO-optimised website in the live cohort program.
8+
SEO pages built
Location and service pages ranking on Google and generating qualified enquiries.
2x
Markets served
Trade business owners and company executives — one Academy, two clear paths.
Start for free
Find out where your
business stands online.
Free 2-minute quiz. No account required. Works for trade businesses and larger companies alike.
Founded by
A WA Contractor
ARC11 Vegetation Control · Great Southern WA
Audience
Trade + Enterprise
Small operators to $50M companies · Australia-wide
Programs
Course + Enterprise
$497 · $2,497 · $4,997 · $12,500 · $5K/mo
Contact
arc11academy.com.au · Questions welcome
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