Courses · ARC11 Academy · For Trade & Agricultural Business Owners
Build your
business online.
Yourself.
Three options — start free, go self-paced, or build with a small group over six weeks. All built around the exact system I used to build ARC11's digital presence from scratch using AI.
Choose your path
Start here · Free
AI Readiness Quiz
$0 / free forever
Not sure where to start? Take the free 12-question quiz. Find out exactly where your trade business stands online and what's costing you leads. Instant results, no account required.
Self-paced · Work at your own speed
The Trade Digital Playbook
$497 / one time · lifetime access
The complete step-by-step system. Six modules covering brand, website, SEO, Google setup, and lead capture — exactly what I built for ARC11. Work through it whenever suits you.
Limited Spots
Live cohort · 6 weeks · Small group
Build It Together
$2,497 / per person
Six weekly live sessions with a small group of trade business owners — max 10 per cohort. Direct feedback on your work every week. You finish with a live, working website.
Compare options
| Feature | Free Quiz | Self-Paced $497 | Live Cohort $2,497 |
|---|---|---|---|
| AI Readiness Assessment | ✓ | ✓ | ✓ |
| Brand & Positioning Module | — | ✓ | ✓ |
| Website Build Module | — | ✓ | ✓ |
| SEO Pages Module | — | ✓ | ✓ |
| Google Setup Module | — | ✓ | ✓ |
| Lead Capture Module | — | ✓ | ✓ |
| Lifetime Access | — | ✓ | ✓ |
| Live Weekly Sessions | — | — | ✓ 6 sessions |
| Direct Feedback on Your Work | — | — | ✓ Weekly |
| Guaranteed Live Website | — | — | ✓ |
| Private Community | — | ✓ | ✓ |
What you learn — course modules
Six modules.
Built around
what actually works.
Every module is built around what I did for ARC11 — not theory. The exact tools, the exact process, the exact sequence. You finish each module with something real, not just notes.
Module 01
Brand & Positioning
Define what makes your trade business different. Who you serve, what problem you solve, why you're the right choice. Build the foundation everything else sits on.
Outcome: Written brand position + business name decision
Module 02
Build Your Website With AI
Use AI tools to build a complete, professional website. Design system, page structure, copy, photos — all covered. No coding required. Step by step from blank page to live site.
Outcome: Live website ready to publish
Module 03
SEO Pages for Your Location
Build location-specific pages that get found on Google. Keyword research, page structure, and content — all using AI. ARC11 has 8 of these. You'll build as many as your business needs.
Outcome: 3–5 live SEO pages for your locations
Module 04
Google Business Profile
Get on Google Maps and in local search results. Create and optimise your profile — categories, description, photos, services — so you appear when people search nearby.
Outcome: Live, optimised Google Business Profile
Module 05
Search Console & Analytics
Connect Google Search Console and Analytics. Learn to read the data that matters — what people search for, which pages get traffic, where to focus. Most trade businesses never look at this. You should.
Outcome: Both tools connected and understood
Module 06
Lead Capture & Conversion
Turn visitors into enquiries. Contact forms, quote calculators, and CTAs that actually convert. Including the 4-step site assessment calculator built for ARC11 that generates qualified leads automatically.
Outcome: Working lead capture system live on your site
Who these courses are built for
Not for marketers.
Not for developers.
For trade business owners.
These courses are built for people who know their trade inside out but have been left behind online. Builders, earthmovers, farmers, landscapers, contractors — anyone running a real business who's tired of either having no digital presence or paying someone else to manage it.
You don't need technical skills. You don't need a marketing background. You need to be willing to follow the steps — and I've made them as clear as I can because I went through all the trial and error myself.
"If I can build a professional website, rank on Google, and set up lead capture for a remote-controlled vegetation control business in regional WA — you can do it for yours."
You'll get the most out of this if
- You run a trade or agricultural business and want to own your digital presence
- You've been quoted thousands by a web agency and want a better option
- Your current website is embarrassing or non-existent
- You're not on Google Maps or buried where nobody finds you
- You want to do it yourself — properly, with a system that works
- You're in regional or rural Australia where agencies don't understand your market
Not the right fit if
- You want someone to do it for you — see the Enterprise Program
- You're not willing to put in the work — this is a doing course not a watching course
- You expect overnight results — SEO takes weeks to months to build
Not sure which to pick?
Start with the
free quiz.
free quiz.
Takes 2 minutes. Tells you exactly where your business stands online and which option is the right fit. No account required.
Self-Paced
$497
Lifetime access · Work at your own pace · 6 modules
Live Cohort
$2,497
6 weeks · Max 10 people · Live website guaranteed
Free Entry
Quiz — $0
12 questions · 2 minutes · Instant results
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