For trade & agricultural business owners · Build it yourself or with us
Build your
business online.
Automated.
Three ways to get your business online and running on AI automation. Start free, go self-paced, or build alongside us in a small group — all using the exact system built for ARC11 Vegetation Control.
Choose your path
Three ways in.
One complete system.
All three programs are built around the same proven system — the exact process used to build ARC11's digital presence and automation from scratch. Pick the format that suits how you learn and what level of support you want.
Start here · Free
AI Readiness Assessment
2 minutes · Instant results
Not sure where to start? Take the free 12-question assessment. Find out exactly where your trade business stands online, what's costing you leads right now, and which program is the right fit for you.
- 12 questions · personalised results
- Specific recommendations for your business
- No account or credit card required
- Works for trade, agricultural & service businesses
Self-paced · Work at your own speed
The Trade Digital Playbook
7 modules · Lifetime access
The complete step-by-step system for building your trade business online and automating your lead follow-up using AI. Work through it at your own pace — exactly what I built for ARC11, packaged as a course.
- 7 modules — brand through to automation
- Website build with AI tools, no coding
- SEO pages for your locations
- Google setup — Maps, Analytics, Console
- AI automation module — lead follow-up & workflows
- Lifetime access including all updates
- Private community access
Limited Spots
Done with you · 6 weeks · Small group
Build It Together
Max 10 per cohort · Live sessions
Six weekly live sessions with a small group of trade business owners — max 10 per cohort. Direct feedback on your work every week. You finish with a live website and an automated lead follow-up system — guaranteed.
- Everything in the Playbook
- 6 live weekly sessions — build together
- Max 10 people per cohort
- Direct feedback on your website weekly
- Live website + automation guaranteed by end
- Accountability — finish what you start
- Private group — ongoing after cohort
Compare programs
What's included
in each program.
| Feature | Assessment Free · Start here | Trade Playbook Self-paced · Apply now | Build Together Live cohort · Apply now |
|---|---|---|---|
| AI Readiness Assessment | ✓ | ✓ | ✓ |
| Brand & Positioning Module | — | ✓ | ✓ |
| Website Build with AI | — | ✓ | ✓ |
| SEO Location Pages | — | ✓ | ✓ |
| Google Business & Analytics Setup | — | ✓ | ✓ |
| Lead Capture & Conversion | — | ✓ | ✓ |
| AI Automation & Workflows | — | ✓ | ✓ |
| Lifetime Access & Updates | — | ✓ | ✓ |
| Private Community | — | ✓ | ✓ |
| Live Weekly Sessions | — | — | ✓ 6 sessions |
| Direct Feedback on Your Work | — | — | ✓ Weekly |
| Guaranteed Live Website + Automation | — | — | ✓ |
What you learn — all 7 modules
Seven modules.
Built around
what actually works.
Every module is built around what I did for ARC11 — not theory. The exact tools, the exact process, the exact sequence. Module 7 is new: the AI automation layer that makes your business run on autopilot.
Module 01
Brand & Positioning
Define what makes your trade business different. Who you serve, what problem you solve, why you're the right choice. Build the foundation everything else sits on.
Written brand position + name decision
Module 02
Build Your Website With AI
Use AI tools to build a complete, professional website. Design, pages, copy, photos — all covered. No coding required. From blank page to live site step by step.
Live website ready to publish
Module 03
SEO Pages for Your Location
Build location-specific pages that get found on Google. Keyword research, page structure, and content — all using AI. ARC11 has 8 of these. Build as many as you need.
3–5 live SEO pages for your locations
Module 04
Google Business Profile
Get on Google Maps and in local search. Create and optimise your profile — categories, description, photos, services — so you appear when people search nearby.
Live, optimised Google Business Profile
Module 05
Search Console & Analytics
Connect Google's tools. Learn to read what matters — what people search for, which pages get traffic, where to focus effort. Most trade businesses never look at this. You should.
Both tools connected and understood
Module 06
Lead Capture & Conversion
Turn visitors into enquiries. Contact forms, quote calculators, and CTAs that convert — including the 4-step calculator built for ARC11 that generates qualified leads automatically.
Working lead capture system live on your site
Module 07 — New
AI Automation & Workflows
Build the automation layer that makes your business run while you're on the tools. Automated lead follow-up via SMS and email, booking system setup, AI workflows using Make or Zapier, and reporting dashboards so you always know what's working. This is the module that turns a good website into a business that never sleeps.
Live lead follow-up automation + AI workflow running in your business
Who these programs are built for
Not for marketers.
Not for developers.
For trade owners.
Built for people who know their trade inside out but have been left behind online. If you're a builder, earthmover, farmer, landscaper, or contractor — this is for you. No tech skills required.
You'll get the most out of this if
This is right for you
- You run a trade or agricultural business and want to own your digital presence
- You've been quoted thousands by a web agency and want a better option
- Your website is embarrassing or doesn't exist yet
- You're not on Google Maps or buried where nobody finds you
- You want AI automation — leads followed up while you're on site
- You're in regional or rural Australia where agencies don't understand your market
- You're willing to follow the steps and put in the work
Not the right fit if
This isn't for you
- You want someone to do it all for you — see the CEO & Executive Program
- You expect overnight results — SEO takes weeks to months to build
- You're not willing to put in the work — this is a doing course, not just watching
- You run a large company with a team — the Enterprise Program is built for you
"If I can build a professional website, rank on Google, and automate lead follow-up for a remote-controlled vegetation control business in regional WA — you can do it for yours."
— Founder, ARC11 Academy · Great Southern WA
Common questions
Questions about
the programs.
No. These programs are built for trade business owners who are experts in their field, not in tech. If you can use a phone and email, you can do this. The AI tools do the heavy lifting — you provide the knowledge about your business.
The self-paced Playbook gives you the full system to work through at your own pace — great if you're disciplined and prefer to move at your own speed. The cohort adds 6 live weekly sessions with a small group (max 10 people), direct feedback on your specific website every week, and the accountability of building alongside other trade owners. Both include the same modules including the automation layer. The cohort guarantees you have a live website and automation running by the end of 6 weeks.
Your website can be live within 2–3 weeks of starting. The automation system goes live even sooner — so leads start getting followed up automatically almost immediately. SEO results (ranking on Google) typically take 4–8 weeks to start showing, and grow from there. The cohort program guarantees a live website and automation by end of week 6.
We use a practical stack including Claude AI and ChatGPT for content and copy, Squarespace or WordPress for websites, Google Business Profile, Search Console and Analytics for local SEO, and Make (Integromat) or Zapier for automation workflows. We choose tools based on your situation and what makes sense for a trade business — not based on what's trendy or what costs the most.
Start with the free assessment — it'll tell you honestly what's working and what's not. Many business owners do the course even with an existing website because they want to understand how it all works and take control of it themselves. If you're paying an agency monthly for results you can't measure, this course will show you how to do the same thing yourself and own it permanently.
If you run a $5M–$50M business and have a team, the CEO & Executive Program is built specifically for you. We work directly with your leadership team to build your digital presence, AI automation systems, and internal capability — so your whole organisation becomes AI-enabled, not just you. Learn more about the Executive Program →
Entry Point
Free Assessment
12 questions · 2 minutes · Instant results
Self-Paced
Trade Playbook
7 modules · Lifetime access · Work at your pace
Done With You
Build Together
6 weeks · Max 10 people · Live site guaranteed